The Power of the Tangible

There’s an article on Politico by Jack Shafer questioning the success of print newspapers’ jump to invest in digital versions. After all this time physical prints still have higher perceived value than the digital versions.

…online editions tend to be perceived as inferior to the paid-for print product because they’re free, plus the “tangible” nature of newsprint gives it an edge in readers’ minds over the pixel product.

This is, of course, very human. Even in the face of so much intangible passing around our culture, we are still hard-wired to value material objects and tangible markers of time.

I’ll point you in the direction of Ellen Dissanayake for some of the reasons.

Early on as a printmaker I latched on to the poetic righteousness of Print’s role in marking time and disseminating knowledge. It is still one of the things that drives my days.

Here’s to the hope that on the other side of this era of cultural upheaval there are some really great steakhouse quality newspapers waiting for us.

(Read the article for that analogy to make sense.)

Printmaking and Catalan Independence

Catalonians are fighting to vote on whether to secede from Spain.

In this week’s On the Media journalist Vincent Partal speaks about the roll of media in the Catalan independence referendum: Catalonia Crackdown.

Partal mentions the importance of printed materials in the battle between Spanish and Catalonian officials. In an attempt to stop the referendum voting the Spanish government confiscated pamphlets, posters, and ballots.

In response Catalonians printed new ballots in a secret location (see video above) and created posters that could be printed at home.

Print Power and democratic distribution in action.