The Power of the Tangible

There’s an article on Politico by Jack Shafer questioning the success of print newspapers’ jump to invest in digital versions. After all this time physical prints still have higher perceived value than the digital versions.

…online editions tend to be perceived as inferior to the paid-for print product because they’re free, plus the “tangible” nature of newsprint gives it an edge in readers’ minds over the pixel product.

This is, of course, very human. Even in the face of so much intangible passing around our culture, we are still hard-wired to value material objects and tangible markers of time.

I’ll point you in the direction of Ellen Dissanayake for some of the reasons.

Early on as a printmaker I latched on to the poetic righteousness of Print’s role in marking time and disseminating knowledge. It is still one of the things that drives my days.

Here’s to the hope that on the other side of this era of cultural upheaval there are some really great steakhouse quality newspapers waiting for us.

(Read the article for that analogy to make sense.)